11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small

11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small

11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing SmallEli Igra Serfaty
Published on: 31/05/2026

Eli Sefarty interviews Lora Kratchounova on B2B marketing, startup growth, and LinkedIn strategy. Lora shares insights on positioning, market segmentation, building buyer trust, and emerging trends like physical AI and innovation.

Category Leaders PodcastLora Kratchounova Scratch MarketingB2B tech marketing strategiesIntegrated go-to-market frameworkPositioning for tech startups
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9 - Navigating the Human Side of Leadership: Empathy, AI, and Team Dynamics

9 - Navigating the Human Side of Leadership: Empathy, AI, and Team Dynamics

9 - Navigating the Human Side of Leadership: Empathy, AI, and Team Dynamics Eli Igra Serfaty
Published on: 14/04/2026

In this episode of Category Leaders, host Eli speaks with Ashley Hurd, founder of Manager Method and author of The Manager Method. Ashley shares her diverse career journey and introduces management style analogies — "tight jeans," "oversized sweatpants," and "cozy joggers" — to illustrate the importance of balanced leadership. She emphasizes empathy, one-on-one meetings, and recognizing employees' personal lives. The conversation also tackles AI integration challenges, highlighting the disconnect between leadership messaging and employee experience, and the need for open, structured dialogue to foster responsible innovation.

Modern management frameworksCategory Leaders PodcastAshley Herd Manager MethodEmpathy in leadershipStructured autonomy for teams
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7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence Approach

7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence Approach

7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence ApproachEli Igra Serfaty
Published on: 03/03/2026

In this episode of "Category Leaders," host Eli Sefarty and guest David Newman—author of "Market Eminence"—explore how B2B founders can achieve true market eminence, not just visibility or thought leadership. David explains the importance of targeted visibility, deep audience respect, and strong brand differentiation. He critiques generic "how-to" content, urging founders to focus on insight-driven, belief-shifting, and future-focused content. The discussion also covers the value of repelling poor-fit clients, listening to "customer refugees," and prioritizing client retention through long-term partnerships.

B2B market eminenceB2B thought leadership strategyDavid Newman Do It MarketingCategory Leaders PodcastB2B founder branding.
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1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse

1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse

1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth PowerhouseEli Igra Serfaty
Published on: 11/11/2025

In the inaugural episode of Category Leaders Podcast, Josh Elledge interviews Eli Igra Serfaty, Co founder and CEO of MAIA LinkedIn Agency, to introduce the podcast’s mission of spotlighting executives and innovators driving B2B growth through LinkedIn. They explore what defines a category leader, the evolution of LinkedIn into a growth engine, and the importance of building a strong online presence. Eli also shares insights about MAIA LinkedIn Agency and sets the stage for future conversations with ambitious B2B leaders.

Digital authority for foundersB2B LinkedIn authority buildingCategory leadership strategiesLinkedIn executive brandingScaling B2B visibility
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