1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse

Eli Igra Serfaty

Published on: 11/11/2025

In the inaugural episode of Category Leaders Podcast, Josh Elledge interviews Eli Igra Serfaty, Co founder and CEO of MAIA LinkedIn Agency, to introduce the podcast’s mission of spotlighting executives and innovators driving B2B growth through LinkedIn. They explore what defines a category leader, the evolution of LinkedIn into a growth engine, and the importance of building a strong online presence. Eli also shares insights about MAIA LinkedIn Agency and sets the stage for future conversations with ambitious B2B leaders.