Eli Igra SerfatyEli Sefarty interviews Lora Kratchounova on B2B marketing, startup growth, and LinkedIn strategy. Lora shares insights on positioning, market segmentation, building buyer trust, and emerging trends like physical AI and innovation.
Eli Igra SerfatyIn this episode of Category Leaders, host Eli Sefarty interviews Gabe Lullo, CEO of outsourced SDR agency Alleyoop. Gabe shares his journey from selling t-shirts at age 11 to training over 8,000 salespeople. He discusses what separates top SDRs — grit and burning desire — and addresses AI's role in sales, arguing it amplifies rather than replaces human connection. Gabe emphasizes content creation, video outreach, and employee personal branding as modern sales essentials. He also advises companies with fewer than 10 SDRs to outsource, and encourages listeners to embrace discomfort by authentically showing up on LinkedIn.
Eli Igra SerfatyIn this episode of Category Leaders, host Eli speaks with Ashley Hurd, founder of Manager Method and author of The Manager Method. Ashley shares her diverse career journey and introduces management style analogies — "tight jeans," "oversized sweatpants," and "cozy joggers" — to illustrate the importance of balanced leadership. She emphasizes empathy, one-on-one meetings, and recognizing employees' personal lives. The conversation also tackles AI integration challenges, highlighting the disconnect between leadership messaging and employee experience, and the need for open, structured dialogue to foster responsible innovation.
Eli Igra SerfatyIn this episode of "Category Leaders," the host Eli Sefarty interviews Chat Joglekar, Co-Founder and CEO of Baton. Chat discusses his journey from building major tech businesses to launching Baton, a platform dubbed the "Zillow for small businesses." He explains how Baton uses technology to deliver fast, affordable business valuations and connects buyers and sellers with advisory support. The conversation covers the challenges of selling small businesses, the rise of acquisition entrepreneurship, and Baton’s mission to bring transparency and efficiency to the $10 trillion small business market.