8 - Redefining Entrepreneurship: Why Buying Beats Building from Scratch

8 - Redefining Entrepreneurship: Why Buying Beats Building from Scratch

8 - Redefining Entrepreneurship: Why Buying Beats Building from ScratchEli Igra Serfaty
Published on: 09/03/2026

In this episode of "Category Leaders," the host Eli Sefarty interviews Chat Joglekar, Co-Founder and CEO of Baton. Chat discusses his journey from building major tech businesses to launching Baton, a platform dubbed the "Zillow for small businesses." He explains how Baton uses technology to deliver fast, affordable business valuations and connects buyers and sellers with advisory support. The conversation covers the challenges of selling small businesses, the rise of acquisition entrepreneurship, and Baton’s mission to bring transparency and efficiency to the $10 trillion small business market.

LeadershipExecutive BrandingBusiness Growth & Scaling
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7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence Approach

7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence Approach

7 - How to Turn Nightmare Clients into Dream Partnerships: The Market Eminence ApproachEli Igra Serfaty
Published on: 03/03/2026

In this episode of "Category Leaders," host Eli Sefarty and guest David Newman—author of "Market Eminence"—explore how B2B founders can achieve true market eminence, not just visibility or thought leadership. David explains the importance of targeted visibility, deep audience respect, and strong brand differentiation. He critiques generic "how-to" content, urging founders to focus on insight-driven, belief-shifting, and future-focused content. The discussion also covers the value of repelling poor-fit clients, listening to "customer refugees," and prioritizing client retention through long-term partnerships.

LinkedIn Growth & AuthorityLeadershipExecutive BrandingBusiness Growth & Scaling
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6 - Mastering Brand Transformation: Aligning Strategy, Visibility, and Growth

6 - Mastering Brand Transformation: Aligning Strategy, Visibility, and Growth

6 - Mastering Brand Transformation: Aligning Strategy, Visibility, and GrowthEli Igra Serfaty
Published on: 15/02/2026

In this episode of Category Leaders, host Eli Sefarty interviews Robert Laplante, Founder and CEO of Workshop Built, about the vital connection between brand transformation and business growth. They discuss Robert’s journey, the importance of aligning brand and business strategy, and the challenges of organizational alignment. The conversation covers simplifying brand concepts, executive visibility, measuring brand ROI, and the emotional aspects of branding. Robert emphasizes that brand and product must work together, and that clear, actionable brand strategies drive lasting success.

LeadershipExecutive BrandingBusiness Growth & Scaling
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5 - Overcoming Challenges and Embracing Change in the Field Service Industry

5 - Overcoming Challenges and Embracing Change in the Field Service Industry

5 - Overcoming Challenges and Embracing Change in the Field Service IndustryEli Igra Serfaty
Published on: 26/01/2026

In this episode of "Category Leaders," Eli Sefarty hosts Draven McConville, Founder and CEO of Unframe AI. Draven shares his inspiring journey from homelessness to leading a successful SaaS company in the AI space. He discusses founding Unframe AI, overcoming challenges like Brexit and COVID-19, and the company’s growth and evolution. Draven highlights the importance of strong branding, the rapidly changing AI landscape, and future innovations such as advanced AI integration.

LeadershipExecutive BrandingBusiness Growth & Scaling
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