3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a Unicorn

3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a Unicorn

3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a UnicornEli Igra Serfaty
Published on: 12/01/2026

In this episode of Category Leaders, Shay Levi, CEO and Co-founder of Unframe AI, shares his entrepreneurial journey from founding NoName Security to building Unframe AI, a company enabling enterprises to rapidly adopt tailored AI solutions. Shay discusses the challenges of enterprise AI adoption, Unframe AI’s unique try-before-you-buy model, and the importance of bridging AI technology with real business impact. He also offers practical advice for aspiring founders, emphasizing the value of building a strong team and seeking guidance from experienced entrepreneurs.

LeadershipExecutive BrandingBusiness Growth & Scaling
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2 - From Startups to Giants: Pillars for Effective Leadership

2 - From Startups to Giants: Pillars for Effective Leadership

2 - From Startups to Giants: Pillars for Effective LeadershipEli Igra Serfaty
Published on: 06/01/2026

In this episode of Category Leaders Podcast, host Elijah Serfaty sits down with leadership expert Jim Carlough to explore the core tenets of his book, The Six Pillars of Effective Leadership. Carlough breaks down how essential traits like integrity, empathy, and humor serve as the foundation for building high-performing teams and establishing trust in both sales and management. By addressing common hurdles for new leaders and offering actionable advice on fostering transparency, the conversation demonstrates how these universal principles drive success in both professional and personal spheres.

LeadershipBusiness Growth & Scaling
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1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse

1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse

1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth PowerhouseEli Igra Serfaty
Published on: 11/11/2025

In the inaugural episode of Category Leaders Podcast, Josh Elledge interviews Eli Igra Serfaty, Co founder and CEO of MAIA LinkedIn Agency, to introduce the podcast’s mission of spotlighting executives and innovators driving B2B growth through LinkedIn. They explore what defines a category leader, the evolution of LinkedIn into a growth engine, and the importance of building a strong online presence. Eli also shares insights about MAIA LinkedIn Agency and sets the stage for future conversations with ambitious B2B leaders.

LinkedIn Growth & AuthorityLeadershipExecutive Branding
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