Category Leaders:

In today’s competitive B2B landscape, authority and trust are everything. The Category Leaders Podcast, hosted by Eli Igra Serfaty, spotlights the executives, founders, and innovators who are not just keeping pace with change but defining the future of B2B growth.

Through in-depth conversations, Eli uncovers the strategies, decisions, and leadership philosophies that separate category leaders from followers. Each episode is designed to give listeners a behind-the-scenes look at how today’s top executives build trust, drive innovation, and grow their companies.

This podcast is designed for founders, startup CEOs, and C-level executives who want to elevate their credibility, attract investors, and lead their companies with confidence. It also speaks to key decision makers and marketing leaders who recognize that thought leadership and LinkedIn presence are no longer optional, but essential for shaping company growth, visibility, and culture.

Listeners gain more than just theory—they walk away with proven strategies for scaling businesses and teams, along with real-world lessons from leaders navigating challenges like hiring, fundraising, and building industry visibility. Each episode delivers actionable insights into cultivating trust, credibility, and influence in the B2B space, while also offering inspiration from executives who are leaving a legacy and shaping the conversations that matter most.